Welcome to the
KGI brand page

Using Collective Feedback to Move KGI Forward

Better Representation

The previous logo represented a time in KGI’s history when only one program existed. In the past decade, we have established new facilities, programs, and goals. With that, we needed an identity that better reflects our vision.

Increased Competition

The market for higher education is more competitive than ever. As such, the new KGI logo will keep our brand from feeling stale or out of touch.

Brand Transformation

Research revealed a consensus that the previous logo showed room for improvement. Our new logo is simple, memorable, timeless, and versatile. The brand platform emphasizes the opportunity for KGI students to discover career pathways in applied life sciences and healthcare.

The KGI Hexagon

Connecting innovation and collaboration to create career pathways within healthcare and the applied life sciences

Logo Representation of The Claremont Colleges in August 2018

Based on the Oxford model, The Claremont Colleges combine the specialization, flexibility, and personal attention of a small college with the resources of a large university. Once KGI officially launched its new logo in August 2018, The Claremont Colleges’ logo set was updated.

By the Numbers

400+

Number of people who participated in the brand perceptions survey and interviews that begin in April 2017. The quantitative portion included an online survey for students, faculty, and staff. On the qualitative side, interviews were conducted with prospective students and industry leaders.

200+

Number of people involved in the logo feedback process after the research revealed a consensus that the current logo showed room for improvement. Once logo concepts were developed, students, faculty, and staff shared feedback at several town hall sessions, while prospective students and alumni contributed their input through surveys.

Number of logo concepts considered during the process. Feedback was collected from September through December of 2017, before the logo change was presented to the Board of Trustees in January 2018. When the official launch arrived in August 2018, the final duration of the project was 16 months.

The KGI color palette

Based on feedback during the process, navy is replacing teal as the primary color for the new logo. The combination of navy, aqua, and red is known as a “reverse split complementary” color scheme, which produces a strong visual contrast.

Navy

Navy is a shade of blue. Blue is associated with intelligence. It helps improve concentration and stimulates thinking and mental clarity. Navy is a color that is linked with confidence and shows persistence.

Aqua

Aqua is a shade of blue that lies on the scale between blue and green. Its characteristics are a blend of both…the calmness of blue combined with the growth of green. Aqua contains the energy of yellow, making it an uplifting color.

Red

Red is associated with energy, strength, and determination. Red has an effect on our physiological state, and it attracts attention more than any other color.

Materials and Resources

Brand and Editorial Style Guidelines

Do you want to submit a request for a sub-brand logo that highlights your program, department, or organization? Please refer to page 11 of the Brand Style Guide for more information.

Download the KGI Brand Style Guide.

In order to promote consistency in the way we present KGI, use this editorial style guide as a quick reference to answers about abbreviations, capitalization, punctuation, and grammar. For example, KGI uses the serial (Oxford) comma; never call KGI by the name of "Keck"; and always say "Riggs School" instead of "Riggs" as the abbreviation for the Henry E. Riggs School of Applied Life Sciences

Download the KGI Brand Style Guide.

Apparel & Promotional Items

Order apparel and promotional items by contacting these licensed vendors:
Bulk orders
National Sports Apparel (Contact: Gayle)
gayle@nationalsportsapparel.com
(714) 279-8777

Rocket Science Branding (Contact: Andrea)
andreap@rocketsciencebranding.com
(310) 686-4085

Individual purchases
Lands' End or Huntley Bookstore. For ties and scarves, visit Knotty Tie.

If you would like to order an item that is not listed in the catalogs, please email marketing@kgi.edu and we will work with you to design a new item.

Avery Mailing Label Template

Create your own mailing label for Avery Template 6878. Download here. This template is available for faculty and staff.

Avery Name Badge Template

Create your own name badges for Avery Templates 5395 or 74461. Download here. These templates are available for faculty and staff.

Bookmark

Looking for a fun giveaway at events? Order KGI's official two-sided bookmark by emailing marketing@kgi.edu.

Business Cards

Faculty/Staff: Order your business cards by contacting Human Resources. Tell HR the quantity that you need and verify all your personal information. HR will then place an order for you.

Students: Please contact the Career Services Office to coordinate your order of business cards.

Color Palette

Primary Colors

Navy, Aqua, and Red are the colors that define our brand.

Use these colors consistently in all communications to maximize brand recognition, brand impact, and to differentiate our programs.

KGI Navy | Main

Pantone: 2965-C
C:100 M:83 Y:52 K:52
R:4 G:35 B:59
#04233b

KGI Aqua | Accent 1

Pantone: 3135-C
C:100 M:13 Y:28 K:3
R:0 G:125 B:158
#007d9e

KGI Red | Accent 2

Pantone: 1795-C
C:8 M:96 Y:83 K:0
R:214 G:40 B:46
#d6282e

Directional Signage & Nameplates

Do you see a need for a directional sign or new office nameplate? Contact marketing@kgi.edu to submit your request.

Email Signatures

KGI faculty/staff: If you are new, please contact Human Resources and they will request your email signature. If you are an existing faculty/staff member and need an edit to your email signature, contact marketing@kgi.edu.

KGI students, login to Sakai and visit the Student Services site. Click on 'Student Signature' and follow the instructions to download your program specific email signature.

Envelopes

Order KGI envelopes by contacting this licensed vendor (the vendor has the print-ready files; just tell them which envelope you need, i.e. envelope #9, envelope #10, or catalog envelope, and the quantity):
Claremont Print
info@claremontprint.com
(909) 624-4615
*If you need Riggs School or SPHS specific envelopes, email marketing@kgi.edu

Fact Sheet

Download a digital copy of the Fact Sheet

Get the Fact Sheet printed by contacting our licensed vendor (the vendor has the print-ready file; just tell them the quantity that you need):
Claremont Print
info@claremontprint.com
(909) 624-4615

Greeting Cards

KGI branded greeting cards are available to order. Versions include Innovators Start Here, Thank You, and Congratulations. Email marketing@kgi.edu to place your order and specify which card and the quantity that you want to purchase.

Letterhead

KGI's letterhead comes in two different formats: one is the plain version which you can order to be printed. You can order the main KGI letterhead, Riggs School letterhead, SOM letterhead, or SPHS letterhead. To order, please see instructions below. The second version is a Word template that you can use to craft letters. These have instructions on them to help with sizing and fonts to ensure KGI's brand remains consistent. Download these letterhead templates here. These templates are available for faculty and staff.

Order letterhead by contacting this licensed vendor (the vendor has the print-ready files; just tell them which letterhead you need, i.e. KGI main, Riggs School, SOM, or SPHS, the quantity, and whether you want the front page and/or secondary pages):
Claremont Print
info@claremontprint.com
(909) 624-4615

LinkedIn Cover Photo

Download KGI's official LinkedIn Cover photo and add it to your profile to show support!

Logos

Download KGI's Primary Logo

Download KGI's Primary Reversed Logo

Download KGI's Secondary Logo

Download KGI's Secondary Reversed Logo

Download the Riggs School logo

Download the Riggs School Reversed logo

Download the SPHS Logo

Download the SPHS Reversed Logo

Download the SOM logo

Download the SOM Reversed logo

Not a member of the KGI community? Email brand@kgi.edu to request a logo.

These logos are for digital purposes only and cannot be used for printing/apparel or embroidery. To order apparel items, please view the section above which describes apparel and promotional ordering.

Name Badges

Faculty/staff: to order a name badge, email marketing@kgi.edu. Students: to order a name badge, email student_affairs@kgi.edu.

Notepads

Notepad 1

Notepad 2

Notepad 3

Notepad 4

Order notepads by contacting this licensed vendor (the vendor has the print-ready files; just tell them which notepad version you want and the quantity):
Claremont Print
info@claremontprint.com
(909) 624-4615
*If you need Riggs School or SPHS specific notepads or cards, email marketing@kgi.edu

Photography

Find and download KGI photos from our Flickr account

Need a photographer at your event? Contact our licensed photographer to request a quote:
Jeanine Hill
jhillfoto@aol.com

Powerpoint Templates

Download KGI’s official PowerPoint templates, including specific versions for Riggs School, SOM, and SPHS.

Presentation Folders

KGI generic folder

KGI Riggs School folder

KGI SPHS folder

Order folders by contacting this licensed vendor (the vendor has the print-ready files; just tell them which folder you need, i.e. KGI main, Riggs School, or SPHS, and the quantity):
Claremont Print
info@claremontprint.com
(909) 624-4615

Research Posters, 3'x4'

Download this style of research poster

Download this style of research poster

After you have edited your research poster, order it by contacting this licensed vendor:
Duplicating Services at Pomona College

Research Posters—Students, 2'x3'

Student posters are available in a horizontal or vertical format. You have the option of using the KGI logo, Riggs School logo, or SPHS logo. Click here to download the student posters.

Screensavers

Download desktop screensavers

Download tablet screensavers

Download phone screensavers

Table Tent Template

Download KGI's table tent template and customize names for your events.

Title Page Templates

Download KGI's title page report templates in Word to customize a document. Templates are available with KGI's main logo, Riggs School logo, and SPHS logo.

TV Screen Templates

Download the television display template. This template is available for KGI faculty, staff, and students.

Once you have finished editing the template with your specific event information, send an email to marketing@kgi.edu with the file and let them know it’s ready to be posted on the television screens around campus. Please include the dates and specific screens (if applicable) that your file should be displayed.

Welcome to the KGI brand page